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THE CONNECTED COMFORT EXPERIENCE: ELEVATED ROOM & GUEST INFO DESIGN.

CLIENT: THE GRAND HORIZON GOLF CLUB (UNDER CONSTRUCTION)

THE CHALLENGE / PROBLEM: OUTDATED INFO DESIGN

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The Grand Horizon Golf Club, while still under construction, is poised to become a premier championship course. Even for seasoned players, navigating a new or challenging layout can lead to frustration, slower play, and a missed appreciation for the course's intricate design. Traditional scorecards offer only basic information, leaving golfers without the insider knowledge or strategic guidance needed to truly optimize their game and enjoyment. This results in a sub-optimal golfer experience and untapped potential for the course to showcase its unique nuances. The club sought to enhance every golfer's round, reduce play bottlenecks, and solidify its reputation as an innovative, player-centric destination even before its grand opening.

IRIDIAS SOLUTION / OUTCOME

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THE CHALLENGE / PROBLEM: OUTDATED INFO DESIGN

Iridia partnered with The Grand Horizon Golf Club to revolutionize their on-course experience by providing dynamic, mobile-accessible, hole-by-hole strategic guidance. We transformed passive course navigation into an engaging, interactive journey, putting expert tips and immersive visual insights directly into the hands of every golfer.

INTERACTIVE HOLE GUIDES & STRATEGIC INSIGHTS

For each of the 18 holes, Iridia designed and built dedicated, mobile-optimized digital guide pages. These pages were meticulously crafted in consultation with the Golf Club Management and their PGA Golf Professional(s) to capture every strategic nuance. Each guide provided:

  • Expert Strategic Tips: Comprehensive advice for every stage of the hole – from optimal tee shots and fairway play to precise approach shots and insightful green reading.

  • Immersive Visuals: High-quality drone flyover videos for each hole offered a bird's-eye perspective, allowing golfers to visualize the entire layout and potential hazards.

  • Smart Overlays: Professional graphic overlays were integrated onto drone videos and static maps, clearly indicating ideal aiming lines, hazard locations, optimal landing zones, and key distances.

  • Interactive Course Maps: Detailed graphics provided a dynamic overview of each hole, complete with strategic markers.

SEAMLESS ON-COURSE ACCESS

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To ensure effortless access to these powerful guides, Iridia designed custom, durable, weather-resistant physical QR plaques for placement at each tee box, seamlessly blending with the course's natural beauty. Golfers simply scan the QR code to instantly access the specific hole's strategic guide on their smartphone, requiring no app downloads or technical expertise. Iridia also provided secure QR code generation and ongoing management to ensure reliable access.

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INNOVATION AND ENHANCED ENGAGEMENT

ELEVATED GUEST SATISFACTION & OPERATIONAL EFFICIENCY

This integrated solution positioned The Grand Horizon Golf Club at the forefront of golf technology, delivering an unparalleled player-centric experience from its inception. It allowed for real-time strategic assistance that adapted to the golfer's position, far exceeding the capabilities of a traditional scorecard. The digital platform also offered valuable monthly analytics reports on QR code scans and digital page engagement, providing the club with insights into player interaction. An optional content management system access also allowed for minor text updates, ensuring information remained current.

The implementation of Iridia's Smart Course Strategist will transform the golfing experience at The Grand Horizon Golf Club from its opening day. Golfers will consistently praise the intuitive access to expert guidance, reporting a deeper appreciation for the course's design and a significant improvement in their strategic play.

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  • Enhanced Golfer Experience: Players will feel more confident and engaged, leading to more enjoyable and often faster rounds.

  • Course Optimization: The strategic insights will empower golfers to make better decisions, reducing frustration and improving pace of play.

  • Elevated Brand Image: The Grand Horizon Golf Club will solidify its reputation as an innovative leader in luxury golf from its launch, committed to providing cutting-edge amenities that directly benefit its players..

Iridia's solution effectively transforms a round of golf into a strategic journey, uniquely positioning The Grand Horizon Golf Club as a benchmark for innovative, player-centric golf amenities from the moment it opens.

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