THE CONNECTED COMFORT EXPERIENCE: ELEVATED ROOM & GUEST INFO DESIGN.

CLIENT: THE GRAND HAVEN HOTEL (CITY HOTEL)

THE CHALLENGE / PROBLEM: OUTDATED INFO DESIGN

The Grand Haven Hotel, a beacon of luxury in the city, faced a growing disconnect between its opulent physical environment and its outdated guest information system. Guests, accustomed to instant digital access in their daily lives, found the hotel's reliance on bulky, printed in-room binders and static signage frustratingly inefficient. Key information—from Wi-Fi access codes and restaurant hours to spa availability and pool rules—was often buried, generic, or, worse, out of date. This constant need for guests to call the front desk for basic inquiries created unnecessary friction, consumed valuable staff time, and ultimately detracted from the seamless, high-end experience the hotel aimed to deliver. The existing system also presented an environmental concern due to constant reprinting and lacked the flexibility to adapt to real-time changes or personalize guest interactions.

IRIDIAS SOLUTION / OUTCOME

THE CHALLENGE / PROBLEM: OUTDATED INFO DESIGN

Iridia partnered with The Grand Haven Hotel to execute a comprehensive transformation of their guest information strategy. Our approach was to seamlessly blend sophisticated physical design with dynamic digital access, creating an intuitive and elegant system that resonated with the hotel's luxury brand.

DIGITAL IN-ROOM PLAQUES / PERSONALISED DIGITIAL CONCIERGE

For each of the hotel's 250 guest rooms, we designed custom, sleek, minimalist plaques. Crafted from brushed metal with a matte finish, these plaques elegantly displayed the room number, complementing the room's contemporary aesthetic without visual clutter. Crucially, each plaque integrated a discreet, custom-engraved digital access point, replacing the traditional, cumbersome guest directory binder

Scanning this access point instantly connected guests to a personalized, dynamic digital room guide accessible directly on their smartphone. This responsive web page acted as a central, always-updated hub, providing:

Tailored Welcome: A personalized greeting message, often incorporating the guest's name or loyalty status.
Real-time Services & Amenities: Direct, interactive links to in-room dining menus with current specials, live spa service availability, real-time booking for amenities like the fitness center or private cabanas, and easy reservation for hotel restaurants.
Intuitive Connectivity: Simple, one-tap instructions for Wi-Fi connection, eliminating the need to search for passwords.
Tutorials: Provides how to guides for appliances, BBQ etc.
Streamlined Check-Out: Clear digital check-out information, express check-out options, and a direct link to a brief guest feedback form, capturing insights while the experience was fresh.

DYNAMIC INFORMATION HUBS / SMART NAVIGATION & RT UPDATES

Beyond the guest rooms, Iridia strategically implemented elegantly designed, subtle standing signs and wall-mounted plaques throughout the hotel's expansive common areas – from the bustling lobby and serene pool deck to the cutting-edge gym and versatile conference halls. These sophisticated physical touchpoints featured digital access points that, when engaged, instantly directed guests to comprehensive, dynamic digital pages tailored to that specific location or need. This included:

Hotel Rules & Policies: Easy-to-read, visually organized, and multi-lingual versions of hotel rules and guidelines, replacing outdated, often-ignored printed notices. This allowed guests to quickly find information on pool etiquette, quiet hours, or pet policies without feeling lectured.
General Information & Local Guides: A rich repository of frequently asked questions (FAQs), curated local area guides with interactive maps, transportation details, and clear emergency procedures. This empowered guests to explore independently and find answers quickly.
Live Event Schedules: Real-time updates for hotel events, live music performances, fitness classes, and conference agendas, ensuring guests always had access to the most current information.

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THE OUTCOME

FUTURE PROOFING GUEST COMMUNICATION

ELEVATED GUEST SATISFACTION & OPERATIONAL EFFICIENCY

A cornerstone of Iridia's solution was its commitment to sustainable and flexible design. By migrating extensive printed materials to dynamic digital platforms, The Grand Haven Hotel drastically reduced its paper consumption and printing costs, significantly enhancing its environmental stewardship. Furthermore, the dynamic nature of the digital content provided unparalleled operational flexibility. Hotel staff could now update information instantly – from changing restaurant hours due to unforeseen circumstances to promoting last-minute special offers – without the need for costly, time-consuming reprints or manual distribution. This real-time adaptability ensured information was always accurate and relevant.

The implementation of Iridia's "Connected Comfort Experience" transformed The Grand Haven Hotel's guest communication. The results were immediate and impactful:

Elevated Guest Experience: Post-implementation guest satisfaction surveys showed a marked increase in positive feedback regarding ease of information access, personalized service, and the hotel's modern approach.
30% Reduction in Front Desk Inquiries: The intuitive digital system empowered guests to self-serve for common questions, freeing up front desk staff to focus on more personalized and high-value interactions.
Significant Cost Savings: The substantial reduction in printing, reprinting, and distribution of physical materials led to considerable operational savings.
Modernized Brand Image: The project reinforced The Grand Haven Hotel's position as a forward-thinking, luxury destination that prioritizes both guest comfort and innovative technology.
This strategic blend of elegant physical design and dynamic digital integration not only solved the hotel's immediate challenges but also future-proofed its guest information system, creating a truly connected and comfortable experience.

THE IRIDIA DIFFERENCE

At Iridia, we believe every guest touchpoint is an opportunity to reinforce your brand and elevate the experience. Our Information Design service meticulously transforms essential communications—from subtle wayfinding to inviting welcome packages—into integral components of your property's unique identity and guest journey. We ensure clarity, enhance comfort, and foster lasting positive impressions by seamlessly blending stunning bespoke design with intuitive information delivery. This approach not only streamlines operations but deeply connects guests with your brand and destination, making every interaction memorable.